Campaign analysis · No setup

Is your ad spend
really
performing?

Upload your Meta Ads and Google Ads data and get a full diagnosis in 2 minutes: ROAS, CPA, CTR, and all the metrics that matter, in one place.

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Total ROAS
3.8×
▲ +0.4× vs previous month
Average CPA
$1,240
▲ +8% vs previous month
Conversions
847
▲ +23% vs previous month
Average CTR
2.4%
▲ +0.3pp vs previous month
Weekly ROAS
f
Meta ROAS
3.2×
G
Google ROAS
4.6×

Upload your campaign data

Upload a CSV file exported from your ad manager (Meta Ads or Google Ads) to analyze your key performance metrics.

📂
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Standard export from Meta Ads Manager or Google Ads
.csv .xlsx
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Data preview - total records
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Date ?
Spend ?
Impressions ?
Clicks ?
Conversions ?
Attributed revenue ?
Platform ?
Campaign ?
✓ Data ready to analyze -
Campaign Dashboard
Total spend
$0
Total revenue
$0
General ROAS
$0
Total conversions
0
Average CPA
$0
Average CTR
0%
Spend vs Revenue by week
Based on uploaded data
ROAS by platform
General distribution
Weekly ROAS
Return evolution by week
Daily Conversions
Evolution of results over time
CPA by campaign
Cost per conversion
Spend distribution
By Network
Conversion funnel
Impressions → conversions
Impressions
-
Clicks
-
Conversions
-
🔴

CPA rising in Lookalike campaign

The cost per conversion in Lookalike_25 increased by 31% in the last 2 weeks. The audience might be saturated — consider refreshing the creative or expanding the targeting.

🟡

High frequency on Meta (4.2×)

Your Meta audience sees your ads 4.2 times on average. Above 4× CTR drops and CPA rises. It is time to rotate creatives or expand targeting.

🟢

Google Search has 44% higher ROAS than Meta

Search_Brand yields 4.6× vs 3.2× for Meta. There is an opportunity to redistribute budget towards Google to maximize return without increasing total spend.

🟡

Display CTR below benchmark

The Display_Retarget campaign has a CTR of 0.6%, below the 0.9% industry benchmark. Review the creative or audience segmentation.

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