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The cost per conversion in Lookalike_25 increased by 31% in the last 2 weeks. The audience might be saturated — consider refreshing the creative or expanding the targeting.
Your Meta audience sees your ads 4.2 times on average. Above 4× CTR drops and CPA rises. It is time to rotate creatives or expand targeting.
Search_Brand yields 4.6× vs 3.2× for Meta. There is an opportunity to redistribute budget towards Google to maximize return without increasing total spend.
The Display_Retarget campaign has a CTR of 0.6%, below the 0.9% industry benchmark. Review the creative or audience segmentation.
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